Regarding nike free 3.0, discovered the young people movement market space is merely the brand first step, how found in this market space most suits own "the domain" is the successful pass is healthy. Unified the Nike brand superiority and the young people movement market prominent characteristic, Nike had found young people movement domain biggest at the same place "the cake" - - the board shoes. According to the investigation, each young people all have 3 pair of above board shoes, the basketball shoe, the net track shoes and so on in the adult movement world the hold mainstream footwear were inferior by far the board shoes, this point is more prominent in the women's shoes domain.
Regarding Nike Air Max 2012, must want to go out a unusual path in the athletic shoes clothing domain, needs the fine accurate brand localization. In the sports event movement we often only can remember champion, likely basketball Yao bright, track and field Liu flies in circles, diving Guo Jingjing, because only then the champion is an example, only then the example only then has the formidable strength." The Chinese young people board shoes first brand" is Nike is most scientific, most has the forward-looking brand localization. This clear localization had decided Nike in will meet down during several years fast development, had decided Nike will become the movement brand in the future which the young people will most like.
The cheap nike shoes brand strength originates from the dissemination, but is forms the brand strength through the dissemination promotion brand well-knownness the first step. Nike took a young or up and coming generation young people brand, needs to promote well-knownness in the shortest time only to have the conformity to disseminate a resources path. But the most powerful Nike dissemination resources in the initial period, the intermediate stage and the later period respectively are the star, the advertisement and the public relations.
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