But nike free run australia is wrong in put up a pageantry of shouted "after 90 Nike" slogan, the original has been following the Nike brand grew up in the middle of consumer completely abandoned. In the new consumer groups have not developed, it abandoned the existing consumer groups; this kind of practice is not desirable. In fact, this approach failed, on 2011, the Nike market lost 60%, and lost his 20 years of first local sports brand position."
"The nike free run brand, the consumer groups training is very necessary. Their consumption ability is very strong, and at the age of Nike brand loyalty is the critical period, but how to develop new consumer groups at the same time to seize the old consumer group is the transformation of the priority among priorities."
When it comes to transition to the matters needing attention,http://www.nikefreerunx2012k.com/ Li Guangdou said: "the nike free brand in the position after does not change easily, make the brand is important to adhere to. If Nike enterprises blindly, casually enter a market, creating a brand, so it will encounter many problems in development, Nike brand is also very difficult to grow.
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