IBM and the entry of Leo Burnett, to help the nike free 5.0 Company to find a general direction. To 2002 years ago, 12 years, Nike advertising theme aspirations changed eight times. From the first " China's new generation of hope" to the " wonderful left " to "I exercise my existence, " movement of the world share ", " well, from the character, "and so on.
IBM's core problem is that " Nike Air Max 90 really want to become what kind of company?" Prior to Nike also have a clear idea, but he and his executives are still seriously consider the proposition. Nike "the company can become a strong brand of professional sports. " This vision has evolved to today define as "committed to the creation of professional sports, as well as a strong position in the field of two or more mainstream sports in the world "and so on. Nike goal is to have 2018 companies to enter the global sporting goods, one of the most influential brands in the global arena.
Objectives are clear, nike shoes australia gradually exit from the previously set foot in diverse industries, product lines, contraction in the field of sports and professional sports. In the field of professional products, Nike spared no expense to investment, trying to achieve a breakthrough and the establishment of the threshold as a local brand.
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